12. Best Practices and Tips

(Proven habits used by the top 1 % of WPML sites in 2025)

#
Best Practice
Why it matters & how to do it

1

Always use a staging/sub-site first

Never add a new language on a live site. Clone → test → push live.

2

Keep WPML, WordPress, theme, and plugins updated

WPML releases compatibility fixes every 2–3 weeks.

3

Use a child theme

Prevents losing custom switchers or code when parent theme updates.

4

Enable “Duplicate media”

WPML → Media → ON (so images/alt text can be different per language).

5

Translate slugs (URLs)

WPML → Languages → ON + translate manually in the editor for better local SEO.

6

Save permalinks twice after any language change

Settings → Permalinks → Save → Save again (prevents 404s).

7

Clear all caches after translation changes

Plugin cache + server cache + Cloudflare → everything.

8

Use Advanced Translation Editor only

Faster, has translation memory, glossary, and machine-translation integration.

9

Set custom fields correctly once and forget

Multilingual Content Setup → set every ACF/Toolset field to Translate/Copy/Don’t translate.

10

Backup before adding a new language

Use UpdraftPlus, Duplicator, or your host’s tool – takes 2 minutes.

11

Use Rank Math instead of Yoast (2025)

Native WPML integration, no glue plugin needed, lighter and faster.

12

Test on real mobile devices

Some switcher styles break on iOS/Android – always check.

13

Never translate via .po/.mo files anymore

String Translation interface is faster and doesn’t break on updates.

14

Turn off browser language redirect

WPML → Languages → OFF (prevents SEO confusion and returning-visitor frustration).

Golden Rule for 2025 Treat each language as a completely separate website in Google’s eyes: → separate sitemap submitted → separate SEO titles/metas → separate backlinks when possible → separate analytics view (Google Analytics 4 + language filter)

Follow these 14 habits and your multilingual site will run perfectly for years with almost zero maintenance.

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